A Note on TwentyFour20 Pricing

With the release of my line TwentyFour20, some of you have asked me questions about prices and why the items are not at a lower price point.

So I wanted to take a moment to give you guys some background on how prices for our items are determined. There are many other companies who have their own prices, some higher, some lower, but I am not them and therefore can only speak for myself and my own business.

There are several factors that go into determining price, but these are some of the main reasons:

1. All items are made and manufactured in the USA.

It was very important to me to collaborate with an American-owned business where I know that workers are paid fair wages and work in great conditions. I am absolutely thrilled with the team I'm working with and as an American myself, proud to work with another small business in my home country.

I am not passing any judgment on any company that outsources to factories in China, Bangladesh or Sri Lanka. Believe me, I purchase lots of clothing that is made overseas and there are TONS of excellent factories around the world. But the stories of workers being mistreated in some factories in third-world countries are well documented.  It very was important to me to make the choice to support the garment district here in New York City in my home country.

American company = American jobs.

2. Fabrication

The fabrics used in the dresses are the best quality I can find. I literally spent months looking for the perfect fabrics and I use organic cotton and bamboo jersey whenever possible. They are strong fabrics that won't be sheer when you put them on and they are extremely soft and comfortable to the touch.

3. I am a small business owner producing a limited edition product. 

That means that the dress you are owning is one that was only produced in small quantities and there are not 500,000 copies of it floating around. There is ABSOLUTELY nothing wrong with mass production, do not misunderstand me, but this collection is not it. The fact that it's limited orders means that it's a little more expensive, but it's also an original.

I understand hard times and that finances are tough for all of us. BELIEVE me, having invested my own money into this, without someone else financing it, I really do. But considering the work that goes into the dresses and the materials used, producing an item that is under $200 is quite reasonable to me.

I released my collection because I really believe in fabulous fashion for all women. Prices are not based upon some kind of great scheme to cheat the plus size woman out of fair prices. I have worked in this industry for a very long time and have dedicated much of my professional life for the last few years to uplifting women and sharing my knowledge and aesthetic here on my blog. To take prices personally, with all due respect, is silly.

As a fashion blogger, I am happy to recommend some stores that are in a lower price point. I could name a dozen for you off the top of my head. This is a community that we are in together, so sharing where I shop is of no concern to me. But I stand by the quality of my product and the prices as well.

If you have any questions, feel free to email me at info@twentyfour20.com


CONVERSATION

3 comments:

Elle @ (Eat.Style.Play) said...
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Elle @ (Eat.Style.Play) said...

've talked about this on twitter, and other blogs. If ladies want to see really nice lines out they have to pay. These aren't dresses that you wear once, these are good quality dresses that you should have down the line and when you dust it off it should still be wearable. I personally think your price points aren't that bad, compared to a lot of other indie brands out there. Keep it up! I'll be sure to support your line, and I really wish all the best success for you! There aren't many designers that will explain this, but I hope people understand that and support you instead of questioning. I also wanted to say this was a very professional way to explain things.

amany said...



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